EPRO Success Story: Our Walmart Marketplace clients have achieved an average of 280% growth in sales within 6 months, with some reaching $100K+ monthly revenue.
Introduction to Walmart Marketplace
Walmart Marketplace is one of the fastest-growing e-commerce platforms, offering sellers access to Walmart's massive customer base of over 120 million monthly visitors. Unlike Amazon, Walmart Marketplace has a more selective approval process, which means less competition and higher profit margins for approved sellers. At EPRO OFFICIAL, we've helped dozens of sellers succeed on Walmart Marketplace.
Why Choose Walmart Marketplace?
Key Advantages
- Less Competition: Selective approval process means fewer sellers
- Higher Profit Margins: Lower fees compared to other platforms
- Quality Customer Base: Walmart customers have high purchasing power
- Omnichannel Integration: Connect online and in-store experiences
- Growing Platform: Rapidly expanding marketplace with growth opportunities
Walmart Marketplace Statistics
- 120+ million monthly visitors
- Over 100,000 sellers (compared to 2M+ on Amazon)
- Average order value: $60+
- Growing 40% year-over-year
- Strong mobile presence (60% of traffic)
Getting Approved on Walmart Marketplace
Application Requirements
- Business Registration: Valid business license and tax ID
- E-commerce Experience: Previous online selling experience
- Product Catalog: Diverse product range (100+ SKUs recommended)
- Brand Authorization: Permission to sell branded products
- Financial Stability: Proof of business financial health
- Customer Service: Dedicated customer service team
Application Process
- Submit Application: Complete the online application form
- Business Verification: Provide required business documents
- Product Review: Submit product catalog for review
- Integration Setup: Connect your systems with Walmart
- Testing Phase: Complete integration testing
- Go Live: Launch your products on the marketplace
Setting Up Your Walmart Store
Store Setup Checklist
- Store Information: Complete business profile and policies
- Product Catalog: Upload and optimize product listings
- Shipping Settings: Configure shipping methods and rates
- Tax Configuration: Set up tax collection settings
- Payment Setup: Configure payment processing
- Customer Service: Set up customer support channels
Product Listing Optimization
Title Optimization
- Include Primary Keywords: Use main product keywords in title
- Brand Name: Include your brand name
- Key Features: Highlight important product features
- Size/Color: Include relevant attributes
- Keep it Clear: Write for customers, not just algorithms
Product Description Best Practices
- Detailed Information: Provide comprehensive product details
- Bullet Points: Use bullet points for easy scanning
- Keywords Naturally: Include keywords in natural language
- Specifications: Include technical specifications
- Care Instructions: Provide product care information
Walmart SEO Strategy
Keyword Research
- Walmart Search Suggestions: Use Walmart's search autocomplete
- Competitor Analysis: Study successful competitor listings
- Google Keyword Planner: Use for broader keyword ideas
- Long-tail Keywords: Focus on specific, descriptive phrases
- Seasonal Keywords: Adapt keywords for different seasons
On-Page Optimization
- Product Images: Use high-quality, multiple images
- Product Attributes: Fill out all relevant attributes
- Category Selection: Choose the most specific category
- Product Variations: Create variations for different options
- Rich Content: Add enhanced content where possible
Walmart Advertising
Sponsored Products
- Keyword Targeting: Target relevant keywords
- Product Targeting: Target specific products or categories
- Bid Management: Optimize bids for maximum ROI
- Campaign Structure: Organize campaigns logically
- Performance Monitoring: Track and optimize performance
Display Advertising
- Retargeting Campaigns: Target previous visitors
- Lookalike Audiences: Reach similar customers
- Seasonal Campaigns: Capitalize on seasonal trends
- Brand Awareness: Build brand recognition
- Cross-selling: Promote complementary products
Fulfillment Options
Walmart Fulfillment Services (WFS)
- Similar to Amazon FBA: Walmart handles storage and shipping
- Two-Day Shipping: Eligible for Walmart's fast shipping
- Customer Service: Walmart handles customer inquiries
- Returns Management: Walmart processes returns
- Inventory Management: Real-time inventory tracking
Self-Fulfillment
- Full Control: Complete control over fulfillment process
- Lower Fees: No fulfillment fees to Walmart
- Branding: Use your own packaging and materials
- Customer Contact: Direct communication with customers
- Flexibility: Customize fulfillment for your needs
Performance Optimization
Key Metrics to Track
- Order Defect Rate (ODR): Keep below 2%
- Valid Tracking Rate: Maintain above 95%
- On-Time Delivery: Achieve 95%+ on-time delivery
- Customer Reviews: Maintain 4.5+ star rating
- Response Time: Respond to inquiries within 24 hours
Optimization Strategies
- Regular Listing Updates: Continuously optimize listings
- Price Monitoring: Stay competitive with pricing
- Inventory Management: Maintain adequate stock levels
- Customer Feedback: Address negative feedback promptly
- Performance Analysis: Regular performance reviews
Scaling Your Walmart Business
Growth Strategies
- Product Expansion: Add new products regularly
- Category Diversification: Expand into new categories
- Private Label Development: Create your own brands
- International Expansion: Consider Walmart Canada and Mexico
- Omnichannel Integration: Connect online and offline channels
EPRO OFFICIAL Walmart Services
Our Walmart experts help clients achieve marketplace success:
- Complete marketplace setup and optimization
- Product listing optimization and management
- Advertising campaign setup and management
- Performance monitoring and optimization
- Scaling strategies and growth planning
Common Mistakes to Avoid
- Poor Product Images: Using low-quality or insufficient images
- Incomplete Listings: Not filling out all product attributes
- Ignoring Performance Metrics: Not monitoring key performance indicators
- Inadequate Customer Service: Slow response times to customer inquiries
- Pricing Issues: Not staying competitive with pricing
- Inventory Problems: Running out of stock frequently
Conclusion
Walmart Marketplace offers tremendous opportunities for e-commerce sellers willing to invest in proper setup and optimization. With less competition than Amazon and a growing customer base, Walmart Marketplace can be a profitable addition to your e-commerce strategy.
Success on Walmart Marketplace requires dedication to optimization, excellent customer service, and continuous improvement. At EPRO OFFICIAL, we help our clients navigate the complexities of Walmart Marketplace and achieve sustainable growth. Start your Walmart journey today and tap into this growing marketplace opportunity!